If you see pink everywhere you turn this month, here’s why: October is National Breast Cancer Awareness Month, a time when survivors, advocates, and health organizations strive to raise awareness of the progress being made in fighting this disease — and the things women can do to protect themselves.

Since 1990, more and more women have been surviving breast cancer, largely because of early detection through mammography and improvements in treatment. However, breast cancer is still the second-leading cause of cancer death in women, exceeded only by lung cancer.

Mammograms can find breast cancers earlier, when they are easier to treat and the chances of survival are higher. That’s why the American Cancer Society recommends yearly mammograms and breast exams for women 40 and older. And don’t forget that, in addition to getting a yearly mammogram, there are steps women can take to reduce their risk of breast cancer:

• Eat a healthy diet to help control weight, since being overweight or obese may raise breast cancer risk.
• Get regular physical activity. The American Cancer Society recommends 30 minutes a day, five or more days a week. Forty-five to 60 minutes a day is even better for reducing breast cancer risk.
• Limit the amount of alcohol you drink to no more than one drink per day. Alcohol is clearly linked to an increased risk of developing breast cancer.
• And perhaps most important, be sure to talk to your doctor if you notice any changes in your breasts or have any other concerns. That conversation could save your life.